Email Marketing
An easy way to communicate with your customers
These are a very effective way of keeping your customers aware of offers and promotions within your company if you don't have the budget to invest in a mailshot campaign. At Vizcom, we use a website called Constant Contact to produce our monthly newsletters, where we detail any changes within our company, new projects we've completed, what promotions we have, and so on.
Send out large numbers of emails and monitor statistics easily
Constant Contact, for a small monthly fee, allows us to design our newsletter from an extensive template collection, tailoring the look to match that of our own website, before we send it out to our customers. The beauty of using newsletter software such as Constant Contact, means that you can choose how many customers to include in your contact list (prices vary according to numbers) and after the newsletter has been delivered, you can easily track how many people opened the newsletter, how many read it and which embedded links they clicked on, who recommended it to their friends and who decided to opt of any further contact. This is good for keeping your database of customers fresh and saves you from contacting someone who's not interested at a later date, as well as seeing who may be interested in receiving your newsletter themselves.
Newsletters allow you to embed links to certain pages of your website, which is especially useful if you have any pages which are regularly updated, such as the one you're reading now. Regular contact with your customers ensures you remain fresh in their minds without hounding them on the phone - email contact is a medium that they can persue in their own time, which means they're fair more likely to digest the information that you're giving them.
A monthly newsletter is ideal, and anything less than this, like a weekly effort could be percieved as overkill and will most probably contain a lot of repeat information. You want to inform your customers, not harass them! When writing your newsletter, try and keep it quick and to the point, incorporating punchy headlines to keep the reader interested and links for them to read more about the subject on your website.
Newsletters allow you to embed links to certain pages of your website, which is especially useful if you have any pages which are regularly updated, such as the one you're reading now. Regular contact with your customers ensures you remain fresh in their minds without hounding them on the phone - email contact is a medium that they can persue in their own time, which means they're fair more likely to digest the information that you're giving them.
A monthly newsletter is ideal, and anything less than this, like a weekly effort could be percieved as overkill and will most probably contain a lot of repeat information. You want to inform your customers, not harass them! When writing your newsletter, try and keep it quick and to the point, incorporating punchy headlines to keep the reader interested and links for them to read more about the subject on your website.
We are now offering this as a service
If you want to incorporate email newsletters as part of your marketing strategy, but perhaps don't have the time to spend compiling and writing out the information, gathering data and contacts, then don't worry! We can always do it for you.
To find out more about our Email Marketing Services including our prices, please click Email Marketing Manchester
This is all valuable information in tailoring your company to suit your customers' needs, and we can always advise you on the best methods to present your business newsletter too. If you want to know more about email newsletter, contact us and we'll be pleased to answer any questions you may have.