H1 Tags
If your website is still in the pen and paper stage, now is a good time to consider your H1 tags. ‘H’ stands for heading and 1 is it’s number of importance- H1 is the main heading to your page, with H2 being the sub heading and so on.Your H1 tag must include a summary of what your page is about, much like a newspaper headline, and when it comes to selecting those words, they need to be relevant and preferably checked for popularity in a keyword checker beforehand.
When search engines crawl your site, they look at your H1 tags first, before the main body of your text. H1s are designed to tell the reader the topic of the page, and are a big consideration when search engines come to search your site, as the engine will deem the content of the H1 to be relevant to the content of the page.
As an example of our H1 tags on our homepage, it reads:
Graphic Design, Web Design, SEO, Printing Services for Bolton, Manchester, Lancashire
Those are the words that we are targeting to attract more traffic to our site, which have been sorted into an order.
Firstly, you have a list of the services we provide and then the locality we are based. We’re targeting Bolton on this page with Manchester as a close second- so all of our services and location is covered on the homepage. If you have a spare five minutes, surf through the different areas of our site and observe how the H1 tag text changes according to the page content.
We’ve ensured that every page of our site could potentially be a point of entry from a search engine result, and our H1 and H2 tags, where applicable, reflect this. A good example can be found on Digital Printing, where our H1 tag mentions the services offered and location, which is then further reinforced by the words 'Digital Printing' used in the various H2 tags down the page. Combined with the URL and HTML description, these steps ensure we would be rated higher in results than a competitors' website that simply mentioned Digital Printing once or twice on the over their site.
When search engines crawl your site, they look at your H1 tags first, before the main body of your text. H1s are designed to tell the reader the topic of the page, and are a big consideration when search engines come to search your site, as the engine will deem the content of the H1 to be relevant to the content of the page.
As an example of our H1 tags on our homepage, it reads:
Graphic Design, Web Design, SEO, Printing Services for Bolton, Manchester, Lancashire
Those are the words that we are targeting to attract more traffic to our site, which have been sorted into an order.
Firstly, you have a list of the services we provide and then the locality we are based. We’re targeting Bolton on this page with Manchester as a close second- so all of our services and location is covered on the homepage. If you have a spare five minutes, surf through the different areas of our site and observe how the H1 tag text changes according to the page content.
We’ve ensured that every page of our site could potentially be a point of entry from a search engine result, and our H1 and H2 tags, where applicable, reflect this. A good example can be found on Digital Printing, where our H1 tag mentions the services offered and location, which is then further reinforced by the words 'Digital Printing' used in the various H2 tags down the page. Combined with the URL and HTML description, these steps ensure we would be rated higher in results than a competitors' website that simply mentioned Digital Printing once or twice on the over their site.