Spammy Text
If you were tempted to skip our Human Beings & Bots Marketing Tip, then this Marketing Tip deals with what your website is likely to resemble if you don’t check and double check your content before going live on the internet.
If you’re an experienced internet surfer, then the chances are that at some point in time, you’ll will have attempted to search for something relatively simple but struggled to find it. For example, if you go onto Google and type in ‘Buy Peter Kay Tickets’, you’ll find a mixture of both genuine ticket retailers and spam sites. Unfortunately, both kinds look exactly the same, until you visit the spam site and realise that it’s simply full of advertising and keywords. There’s no informative text there, and in worse case scenarios, there is simply paragraphs of keywords which make no sense to the human eye whatsoever.
The general idea with these websites is that because they contain massive amounts of links and keywords, bots will index them highly, and usually the owners of such sites are part of a pay-per-click scheme, so if you end up on their page and accidentally click one of the many links, they get paid.
Many of the search engine owners are writing programs to try and combat this frustrating situation, but for now, there are a lot of spammy sites out there for us surfers to have to wade through when we’re looking for specific products or pieces of information. So although it can be very tempting to simply make a list of keywords relevant to your site and it’s purposes, publish them on the homepage and receive a high ranking in search engine results, the chances are that in the long run, you will see very little benefits from this.
Although bots maybe fooled by such lazy webmastery, your potential human customers won’t be, and remember that when experienced internet users visit a site that is badly managed and written, they remember it as being so. Like your mother used to say ‘first impressions count’. Sites like this are often blacklisted eventually, or you can do your bit and report the spammy sites via you Google Webmaster Central Tools account.