Do Not Penny Pinch On Your Website
That’s the message from Bolton web design company, Vizcom Design Limited.
“Some businesses think that they can spend as little as £200 on their website and that will do the job. The old adage: you get what you pay for is never more true in the world of website design,” says Daniel Robinson, Director of Vizcom Design.
“The purpose of a website for most businesses is primarily to bring in new business. If it doesn’t do this, and many websites don’t because they aren’t well-designed or aren’t optimised for search engines, any amount of money, even a small amount, spent on developing and maintaining a website is, therefore, wasted.”
Daniel says that statistics show that 75% of businesses are now using the internet to find their suppliers.
“Globally, more than 25 billion searches are made every month through search engines such as Google, Yahoo, MSN, and YouTube, so businesses simply can’t ignore this change in buyer behaviour towards researching and buying via the internet. YouTube is now the second most used website in the UK to find businesses and information.
“Unfortunately, lots of people come to us after having had had a bad experience with a designer or web design agency involved in web design in Bolton or elsewhere. This can be things like the agency having registered the wrong or an ill-thought-out domain or it hasn’t carried out any optimisation of the site in order to get it ranked highly in the search engines, or it has created something that is visually attractive but doesn’t have appropriate content. Any of these reasons can mean the site is not bringing in business for the client.
“People who do web design as a hobby will generally have learnt how to use a software package and have no real understanding of what is involved in optimising the website or making the website user friendly. Or how to fix it when it goes wrong. My advice would be ‘if you are getting a family friend or someone who does it as a hobby to save you money, then your precious marketing budget would probably be better spent elsewhere. Do it properly or not at all’.
“Businesses should see the cost of their website as an investment and should avoid penny pinching on it. A website is a business’ shop window on the world and so deserves appropriate professional attention to get it right. I tell clients ‘you wouldn’t get an amateur to dress a shop window and expect to get people coming in and buying from you, so why do the same with your website?’”