200 million active users worldwide

A 2009 survey ranked Facebook as the most popular networking site with over 200 million active users worldwide.

If you don’t already have an account, register for a free, upload your photograph (but not your portfolio or logo) and complete all necessary information.

Then log out, and on the login page, you’ll find a link on the bottom right which reads ‘to create a page for your business – click here’.

Creating Your Page

So you’ve built a Facebook Page for your business, but what are you going to do with it now?

Status updating

Firstly, if you’re already comfortable with Facebook and have a personal account, you’ll understand how status updates work.

If not, in a nutshell, like the majority of other social networking sites, you can update your status by filling in the relevant box at the top of your Facebook Page.

To the newbies, when people log onto Facebook, they can see a newsfeed which is a list of all of the recent activities and status updates from their Facebook Friends.

There is an add-on available on Facebook which when applied, automatically updates your Twitter status whenever you update your Facebook Page status – thus saving you valuable time and ensuring that both profiles appear reasonably active.

Photographs

Take photos of yourself, your team, and any events that you have attended that are relevant to the business.

Take pictures of the exterior of your premises on a sunny day, and pictures of your team working together.

The more personable you can make your business, the more potential customers you can attract, especially in regard to Facebook.

Events and Links

The events box is very usual for social events on a personal profile, but in regards to a Facebook Page for a business, you can be all the more creative.

Use the Events to advertise the launch of new products and services, social events, and exciting happenings that are going on within your business.

When making an event, always try to complete as much of the form as possible and always try to include photographs.

Tell your friends

Finally, on a Facebook Page, anyone who views it will have the option to ‘like the page’, instead of being a ‘member’.

When you begin your Page after you have uploaded all of the information you possibly can, why not ask all of your personal friends and family members to join to get the ball rolling?

The chances are that they won’t have an idea of all the things that your business offers, and this is a good way to show them and perhaps get them to recommend you to others.

Alternatively, if you don’t have the time and budget is not an issue you could use a social media management Company to help you.

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