A LinkedIn account is free to open, and requests that you upload as much information as possible to receive the best possible experience; contact details, company website, company logo or photograph are all as standard.

You can also detail your employment history, education and qualifications, honours and awards that you may have been awarded, and groups and associations you may be a member of.

Like updating your CV, it is essential that you include the most positive aspects and try and include information that is only relevant to your business.

No-one wants to know if you have an NVQ in catering if your business is in hairdressing, but they will want to know that you won Wella Stylist of the year in 1997.

Upload your Contacts

If you have a database of clients in Microsoft Outlook or your email marketing software, you can import these onto LinkedIn.

Clients not already on LinkedIn will be sent invites and you can notify existing users of your new profile.

It’s very easy to do and a great way of keeping in contact with your customers to anticipate their needs.