Grow your business with the Vizcom Digital marketing pack 🌱

Dan Robinson owner and founder
Mireille Robinson
George the Fox Red Labrador
Cherry Blossom Irish Setter
Vizcom Digital Marketing from Bolton

Be greater than

πŸ“œ Our story began in 1996…

When England lost in the European Championship semi-final, Take That split up and Dolly the sheep was born.

Dan started the business because he loved design and our original focus was on graphic design for print.

  • The year 2000 saw us launch our first website and we started to take a keen interest in SEO.
  • In 2002 we invested in a new site, optimised it and started to receive enquiries from all over the UK.
  • This got us excited and our SEO journey began (back when it was easy).
  • Shortly after this we offered email marketing as a service and are now proud to be officially certified MailChimp experts.
  • We’ve worked with some big companies along the way and helped lots of small ones grow larger.
  • Today we offer everything you would expect from an experienced and successful digital marketing agency.
  • We believe your marketing message should be tailored to each platform and relying on just one won’t be enough.
  • That’s why we developed our digital business marketing packages.

🌱 Grow your business…

We love helping businesses grow and our determination to succeed drives and inspires us.

Sorry if that sounds like marketing B.S. (which makes us cringe) but it is true.

  • Our goal is to increase visitors to your website and convert them into sales, leads or email subscribers.
  • To do this we need to understand your business and over the years we have refined our list of 14 key marketing questions.
  • The answers help us shape and make marketing your business a success.
  • Working on all aspects of your marketing helps us develop a deep understanding and strengthens our relationship.
  • That is another one of the reasons we developed our business marketing packages.
  • We want to be your trusted partner who is just as determined to make your business grow as you are.

πŸ›’ Websites that convert…

Your site might look good but does it convert clicks into customers?

If we build one for you – it will!

  • People buy from ‘faces’, want to know your story and trust you, so it is vital to add personality.
  • That is why the about us page is the third most visited page on a website.
  • We’ve watched hundreds of videos of visitors interacting with our websites (I know! But we find it useful).
  • Typically people just ‘scan’ websites these days (if you’ve got this far down then you are one of the few).
  • You need to convince your visitors that you are the right business to deal with in seconds.
  • Often businesses are obsessed with telling you what they do instead of saying how they can help you.
  • Potential customers want to know how you can solve their problem and how you do it.
  • They are also interested in who you’ve helped before so including case studies will help.
  • What do your customers regularly ask and search for?
  • Answering these questions within your website will increase your rankings, visitors and enquiries.

🎯 Found for the right phrases…

Sadly the industry is littered with unscrupulous SEO companies who promise the earth.

They seem to attract the type of sales people we despise.

They may present you will a set of results saying “look you rank No. 1 in Google for all these phrases”.

That’s just vanity and we don’t do that!

Why not ask your SEO company (if you have one) this…

“Are these the right phrases to be found for and what does the visitor do when they click through to my site?”

This is what you need to know.

We find you the right phrases and analyse the visitor’s journey encouraging them to contact you.

πŸ’Œ Open, click, buy…

According to the Institute of Data & Marketing…

“Email has the highest conversion rate (66%), when compared to social and direct mail.”

But what if you haven’t got a mailing list? And please F.F.S. don’t buy one!

  • The key is to provide reasons for potential customers to sign up and saying “sign up to my newsletter” won’t work.
  • Give something away your customers want for free.
  • Then build trust (and eventually sales) by sending targeted and personalised emails which help your customers.

Vizcom are proud to be 1 of only 30 officially recognised MailChimp experts in the UK.

But how does that help you?

  • Well, you can be confident that we know our onions and your campaigns will be successful.
  • Our client’s open and click rates are consistently double (and sometimes triple) the industry average.
  • Find out what your customers think and want with our tailored MailChimp surveys.
  • We also include email campaigns and list building within our digital marketing packages.

πŸ§‘β€πŸ€β€πŸ§‘ Noticed and remembered…

Social media good or bad?

Well, the jury is out on that one!

It is sad to see groups of friends all staring at their phones when they should be in the moment.

But it works for business and that group of friends could be looking at your posts.

Used alone it is unlikely to bring you the enquiries you are hoping for.

But when combined with a digital marketing campaign it can be very effective.

Try to keep up with all the social channels and you’ll spend most of your time on your phone.

We free up your time as you should be doing what you are best at!

We build and engage your audiences, increase brand recognition and help develop customer loyalty.

🧲 Make an impression…

Design is important and how your brand is perceived matters.

At Vizcom, we’re big believers in feedback.

We suggest you show your design to as many clients as possible to gauge the response.

After all, they’re your target market – not us!

From experience, this works well especially on social as you involve your customers in shaping your business.

We are creative, experienced and we don’t just design what we think looks best or is currently fashionable.

As for making sure your design looks great when it is printed this can be tricky.

There are many online budget printers but getting the quality and service you need isn’t a simple process.

We take your doubt away because we want your design to look amazing too.

πŸ’‘ Learn and understand…

So you’ve read this whole page (we’re impressed) and said to yourself “I can do that!”

Or…

“I’d like to learn and understand more”.

No problem.

We understand you aren’t ready to join our pack just yet.

But in the meantime why not sign up for our ‘how-to’ marketing guides?

You’ll also receive our 14 key marketing questions document you can complete at your leisure.

Call Dan for Digital Marketing