Websites designed to convert clicks into customers

Packed with personality because people buy from faces

Fast, optimised, updated and with lots of extras as standard.

6 minute read.

Updated 3.2.21.

Why Vizcom for web design

Why choose us to create your bespoke website?

  • Your website will reflect your personality and can include caricatures of you and your team members.
  • Using our experience in SEO we’ll make sure your site brings enquiries right from the start.
  • We include lots of extras as standard including Meta Data, MailChimp sign up forms and monthly traffic reports.
  • Before we start we’ll send you our list of 14 key marketing questions to ask yourself so we both know who to appeal to.
  • We’ll treat every page as a ‘landing page’ as we believe every page should convert visitors to enquiries.
  • Enticing ‘call-to-actions’ will be added to encourage contact or email subscribers.
  • Additional analytic software will be installed so we can track and attract visitors.
  • Your site will load under three seconds, include one year’s fast and reliable hosting and an SSL certificate.
  • We use WordPress the industry standard CMS (Content Management System).
  • Our websites, updates, hosting and SSL can be included in our business marketing packages.

Examples of websites we’ve created

Pentre Mawr website

WordPress website for Pentre Mawr

Google traffic (year to date)

  • 18,114 clicks.
  • 13,196 from search.
  • 81.9% from organic search.

APi website

WordPress web design for APi

Google traffic (year to date)

  • 56,412 clicks.
  • 49,969 from search.
  • 87.8% from organic search.

Solutions for HR website

WordPress website Solutions for HR

Google traffic (year to date)

  • 26,748 clicks.
  • 22,237 from search.
  • 82.7% from organic search.

aba website

WordPress website for aba Group

Google traffic (year to date)

  • 2365 clicks.
  • 1,364 from search.
  • 52.7% from organic search.

Safety Gas website

WordPress web design for Safety Gas

Google traffic (year to date)

  • 4024 clicks.
  • 2483 from search.
  • 61.5% from organic search.

All Seasons website

WordPress website All Seasons

Google traffic (year to date)

  • 1932 clicks.
  • 1484 from search.
  • 76.5% from organic search.
Best in show website package

*Initial payment required. £800 plus Vat then 6 monthly payments of £200 plus Vat.

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Why choose WordPress?

Why WordPress?

  • Option to convert to eCommerce using WooCommerce.
  • As future proof as a website system can be (most web designers work with WordPress).
  • Want your site to do something a little different? There are hundreds of existing plug-ins available which will probably do what you need.
  • Easy to customise, unlike many other CMS (Content Management System) platforms.
  • Easy to update yourself without learning to code.
  • Connects easily with MailChimp and many other email marketing platforms.

Website related technical terms explained…

Press the yellow toggle button to the right of each question for more details.

In alphabetical order.


This involves looking at statistics of visitors and their journey through your website. This information should shape your SEO, website updates and changes. There are many types of software to help with this and a lot of them are free, for example, Google Analytics, Google Search Console and Hotjar.

Call to action

Also, known as a call to arms is a marketing term used to describe a reason for the potential customer to act, contact you, buy or subscribe.


Stands for Content Management System. This allows the website owner to update text, images and add new pages without the need to learn website coding.

Heat map

This is a graphic (usually a screenshot of your website page) which shows where visitors click, scroll or hesitate. These are key to identifying problems or helping you decide to change your website page layout to increase clicks or make it easier for the visitor to find what they need.


Renting space on a computer server for your website. Usually charged on an annual basis. Faster hosting means better Google rankings and improved UX (User Experience). Most hosting is shared with other websites but you can have your own dedicated hosting (which can be much more expensive).

Gravity forms

A form building plug in for WordPress which allows you to create custom forms. This is a paid subscription service (but included with our websites and marketing packages).

Keyword research

This involves finding phrases that you would like your website to be found for. Popular programs to help do this are SE Ranking, Moz, Ubersuggest and Answer the Public.

Landing page

A term given to a website page where you are directing people to by email, social media or traditional marketing. It should be designed to convert as many visitors as possible for example email subscribers and event sign-ups. We believe all your pages should act as landing pages.


Originally just an email marketing service provider but now offering other services including direct mail, social advertising and more recently websites.

Meta Data

Consists of an HTML page title, keywords and description. Vital in attracting search engine traffic and click-throughs. If you search for something in Google and look at the results you will see the organic listings further down the page the top line is the page title and the text underneath is the meta description.

Organic search

Is a term given to searches using search engines which are not paid for.

Plug in

Describes a piece of software you can add to your website to perform a function it doesn’t already do. These vary in quality and as a general rule we wouldn’t recommend using too many as they can fail or if not updated leave your site more prone to hacking. Lots are free and some are paid. Some we couldn’t do without.


A Secure Sockets Layer certificate proves to website visitors that your website is safe to view and it enables an encrypted connection. You know a site has one when it displays as https and not http in your browser. A padlock is also shown before the https. Google’s Chrome browser will often show websites without one as not safe on the SERPs (search engine results pages).


A ready-made theme design created by a web developer. These vary in quality and can be free or paid. Using one can cause problems if you decide you want to update your design or website functionality.


A plug in which allows you to convert your WordPress site into an eCommerce website. Unless you are an experienced developer we wouldn’t recommend you attempt this.


A CMS (Content Management System). Widely regarded as the industry standard.

Call Dan our email man

Ask Dan a question


01204 591015

Don’t need us right now?

No problem, we understand but please stay in touch.

Download our free internet marketing guides on website content writing tips and simple SEO tips for beginners. We’ll also send you our 14 key marketing questions to ask yourself.

⭐⭐⭐⭐⭐ 5 Stars!

5 Stars! Because Daniel and Vizcom provide the level of service that many others are sadly lacking. Vizcom amalgamated 2 comprehensive sites for us in very good time and we were extremely happy with the result. They provided excellent advice always, and continue to do so. After 6 months of dealing with other companies, who badly let us down – Vizcom were left to pick up the pieces – and did so – marvellously without fuss and efficiency. We look forward to continue working with Vizcom to optimise our online presence and to make the most of the hard work already achieved. Highly recommended

🌟 Brilliant

What a difference Dan at Vizcom has made to our business. We are a small holiday park that has in the past done very little advertising. We approached Dan with a small budget in mind which he worked with us on to get the most gains from both our website and Facebook activity and advertising. We have seen a massive jump in enquiries some turning in to sales. Dan is brilliant to work with everything we discuss is done extremely quickly and with top quality. We have completed a redesign of our website and Dan has created Facebook page, advertising and advice on operating it to its best. Dan is very creative also helping us with a new logo which we are very happy with. We would absolutely recommend Dan and Vizcom to anyone looking into creative design and advertising etc. Thank you Dan!

⭐ Awesome!

Vizcom have been designing, developing and maintaining our websites and digital content for many, many years. The service, the finished article and the support are absolutely superb, we can’t imagine not having them by our side. In short, Vizcom are awesome!

✋ Always on hand

Thanks Dan for your great work over the 10 years we have worked together. You are always on hand; professional, knowledgeable and reliable. Solutions for HR wouldn’t know what to do without you!

😊 Approachable

Dan is very approachable and he really listens to what I want. He always tries to find ways to help me, spends time I never feel rushed and I know I can trust him to do what he says. His work is top quality and I am extremely happy with my website and the social media support he gives me.

👌 Helped

Dan always answers the telephone in person within a few rings. He has helped with my email marketing campaigns and with my WordPress website

Dan Robinson WordPress web designer
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