Email marketing by certified MailChimp experts
Enjoy open and click rates which are triple the industry average
What can I expect?
✔️ Double (often triple) your industry average open and click rates.
✔️ A dramatic increase in engagement, sales and enquiries.
✔️ An increase in loyal and engaged subscribers.
✔️ A comprehensive and free email marketing report.
✔️ Campaign suggestions and marketing plan calendar.
✔️ Eyecatching design, clever use of images and layout.
✔️ Well written and engaging copy.
✔️ Enticing call to action buttons to increase click-through rates.
✔️ Automated emails which get results.
✔️ Segmentation of your audience to improve engagement.
✔️ Audience maintenance to keep your contact list fresh.
✔️ Ongoing support and advice.
Why choose us?
✔️ Established in 1996 with 15 years of experience in email marketing.
✔️ Certified MailChimp experts. See our listing.
✔️ Our clients’ email campaigns consistently produce double (often triple) their industry average open and click rates.
✔️ Email is our favourite form of marketing but not the only one we specialise in. We provide all you would expect from a successful digital marketing agency.
✔️ Vizcom are also trained and experienced graphic designers. View our design portfolio.
✔️ We’ll recommend proven ways of growing your mailing list.
✔️ We have previously run a successful eCommerce business and have lots of ‘hands-on’ knowledge to share.
✔️ There are no monthly contracts, tie-ins.
✔️ MailChimp email marketing is also part of the digital marketing packages we offer.
✔️ We can work on a per-project basis (for £50 plus Vat per hour) or choose one of our packages.
Our flexible, MailChimp email marketing packages…
10 minute read | Updated 3.12.21.
*Plus Vat. No expiry date on hours. No contract. Or we can work on a per-project basis at £50 plus Vat per hour.
I had no idea what to put in my email until I met with Dan at Vizcom. He asked me a number of questions and between us, we put together a plan. After the first email went out I received eleven new enquiries which all look promising.
We have worked with Dan for over 10 years supplying our website, electronic and printed marketing materials and e-mail campaigns. Dan has a very good eye for design and produces high quality content that appeals to our customers all the time. There are never any hidden costs – we pay purely for time, which always adds value. He is responsive and always delivers on time.
Dan has been working with us for several months and now is an integral part of our team. He is very professional, responsive and proactive. It’s great to work with Dan as he is capable of taking a project and running with it without being constantly supervised. Quality of work is excellent and always delivered in good time. Thanks, Dan.
We contacted Vizcom to help create and put together lead magnets using MailChimp. This is exactly what Dan provided, plus many more benefits, such as advice on our website usage with how to attract client emails. I would highly recommend Vizcom to support your services, he really does care.
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Examples of MailChimp email campaigns we’ve created…
Examples of MailChimp sign-up forms we have created
Examples of automated MailChimp emails
Let automated emails do the work for you
- It is free forever (if you stay under 2000 contacts).
- A free account allows you to send 10,000 emails a month.
- Lots of features are included with the free version.
- MailChimp is easy to use.
- They lead the industry with their 99.27% inbox acceptance rate.
- Excellent help via their live chat (if you have a paid account or engage us).
- They are constantly releasing new features or refining existing ones.
- They have a flexible pricing system for when you want to add more contacts.
MailChimp email marketing terms explained…
Press the yellow toggle button to the right of each question for more details.
Schedule email to be sent automatically once somebody signs up through your sign up form or when you import your contact list. This can also be used when certain triggers are activated for example a dropped checkout. A series of automated emails can be scheduled for example a welcome email, a follow-up email, etc.
Archive means that instead of deleting your contact you can archive them so they don’t receive any more emails from you. Archiving a contact doesn’t count towards your total of subscribers. An archived contact could unarchive themselves though if they sign up through one of your sign up forms or through your store’s API connection.
An audience is another name for your contact list. MailChimp recommends just one list and to use tags and segmentation to identify and mail contacts. For example leads, clients, suppliers and staff.
This allows you to target and personalise your message based on how your contact behaves. How they interact with your website, email and social media. This can be combined with automation for example if a website visitor registers on your site, adds something to their checkout but doesn’t buy they could receive a dropped checkout email.
This word describes when an email has not been delivered. It can be a hard or soft bounce. A hard bounce means the email no longer exists or they have very strong spam protection. A soft bounce often means they have an auto-responder on their email address, for example, I’m on holiday until… It is important to be careful not to have a high bounce rate and most ethical email providers will put a stop on your account if this happens on a regular basis.
This involves checking your contact list for possible errors like incorrect email addresses or role-based email addresses. A role-based email could be admin@ MailChimp will often stop you uploading these kinds of email addresses using their software Omnivore.
This describes the number of people who clicked on your email links or buttons. Usually shown as a percentage.
This involves adding code to your domain name to make it appear that email is coming from your email server and not MailChimp. Once you have authenticated your domain you should achieve a higher open rate. If your mailing list contains lots of email addresses which are Hotmail, AOL of Gmail then the chances are they will block lots of emails so if your domain isn’t authenticated it may not be delivered.
This term describes the number of people who open your email. They may only open and not click though. Your subject line, timing and personalisation will improve your open rate. You can use A/B Testing which allows you to test different subject lines and even different email content before you send the final campaign.
If your email wasn’t opened you could send it again to the non-openers and new subscribers. According to MailChimp you can increase your open rates by 8.7% using re-sends, learn more.
Allows you to target and personalise your emails to make them more effective. If you have all the data within your account you could use segmentation to email all subscribers who are in a certain location and are of a certain age.
Sign up form
Visitors to your website or social media platforms use the sign-up form to subscribe. The key is to provide a good reason for them to sign up, for example, a discount code or ‘how-to’ guide. Here is our sign-up form.
One of the most important things to get right. The subject line is the line of text you first see within your inbox.
A tag can be added to a contact to describe them for example VIP, employee or prospect. This allows you to send a personalised and more relevant email to the right people.