π΅
Email marketing by certified MailChimp experts.
π
Communicate with your customers and make them feel appreciated.
π
Email has the highest conversion rate (compared to social or direct mail).
- Vizcom was established in 1996 and we have over eleven years of experience in email marketing.
- We are one of only thirty officially recognised MailChimp experts in the UK. See our listing.
- We believe your emails should have a personal feel and this approach works well for our clients.
- Our email campaigns consistently produce double (sometimes triple) industry average open and click rates.
- Email is our favourite form of marketing but not the only one we specialise in. We provide all you would expect from a successful digital marketing agency.
- Vizcom are trained and experienced graphic designers so your emails will look the part (see examples below).
- Weβll recommend proven ways of growing your mailing list.
- We create and design email surveys to find out what your customers think and want.
- Dan used to run a successful eCommerce business so he has lots of βhands-onβ knowledge to share.
- No monthly contracts or tie-ins.
- MailChimp email marketing is also part of the digital marketing packages we offer.
- We can work on a per project basis (for Β£40 plus Vat per hour) or choose one of our packages.
Our flexible, MailChimp email marketing packages…
There are three ‘typical’ email packages listed below. These are made up of what our clients need and/or we recommend and there is no expiry date on the number of hours you buy. We can tailor a package to suit you or work on a per project basis for Β£40 plus Vat per hour.
Best of Breed π₯
MailChimp Email Marketing Package- 10 hours (Β£37 per hour).
- Email marketing report. Click to see a sample email marketing report.
- Custom email templates x 2.
- Email campaign x 1.
- Email re-sends to non-openers x 1.
- Email automation (welcome email).
- Sign up form creation.
- Add sign up form URL to your social platforms and website.
- Archive non-subscribers, subscribers and delete cleaned contacts.
- Archive contacts who are inactive.
- Update and check settings.
- Connect your store (if applicable).
- Report explanation and suggestions.
*Plus Vat. No expiry date on hours. No contract. Our packages are typical examples of what clients need or ask for. We can tailor a package if there is a particular service you require or work on a per project basis at Β£40 plus Vat per hour.
Best in Show π
MailChimp Email Marketing Package- 20 hours (Β£33 per hour).
- Email marketing report. Click to see a sample email marketing report.
- Email marketing plan.
- Custom email templates x 2.
- Email campaigns x 2.
- Email re-sends to non-openers x 2.
- Email automation (welcome email and/or dropped checkout email).
- Sign up form creation.
- Add sign up form URL to your social platforms and website.
- Mailchimp survey x 1.
- Archive non-subscribers, subscribers and delete cleaned contacts.
- Archive contacts who are inactive.
- Update and tag contacts.
- Data maintenance.
- Update and check settings.
- Connect your store (if applicable).
- Report explanation and suggestions.
Show Judge π΅οΈ
MailChimp Email Marketing Package- 30 hours (Β£30 per hour).
- Email marketing report. Click to see a sample email marketing report.
- Email marketing plan.
- Custom email templates x 2.
- Email campaigns x 4.
- Email re-sends to non-openers x 4.
- Email automation (welcome email and/or dropped checkout email).
- Sign up form creation.
- Add sign up form URL to your social platforms and website.
- Mailchimp surveys x 2.
- Archive non-subscribers, subscribers and delete cleaned contacts.
- Archive contacts who are inactive.
- Update and tag contacts.
- Data maintenance.
- Update and check settings.
- Connect your store (if applicable).
- Report explanation and suggestions.
Don’t need our help at the moment?
No problem, we understand but please stay in touch.
Sign up and receive our free email marketing tips for beginners guide.
You’ll also receive our list of 14 key marketing questions questionnaire.
Examples of MailChimp email campaigns we’ve created…
Examples of MailChimp sign-up forms we have created
Click the view form buttons, sign up and receive their welcome emails we created.
- It is free forever (if you stay under 2000 contacts).
- A free account allows you to send 10,000 emails a month.
- Lots of features are included with the free version.
- MailChimp is easy to use.
- They lead the industry with our 99.27% inbox acceptance rate.
- Excellent help via their FAQs pages or live chat (if you have a paid account or engage us).
- They are constantly releasing new features or refining existing ones.
- They have a flexible pricing system for when you want to add more contacts.
MailChimp email marketing terms explained…
Press the yellow toggle button to the right of each question for more details.
In alphabetical order.
Automation
Schedule email to be sent automatically once somebody signs up through your sign up form or when you import your contact list. This can also be used when certain triggers are activated for example a dropped checkout. A series of automated emails can be scheduled for example a welcome email, a follow-up email, etc.
Archive
Archive means that instead of deleting your contact you can archive them so they don’t receive any more emails from you. Archiving a contact doesn’t count towards your total of subscribers. An archived contact could unarchive themselves though if they sign up through one of your sign up forms.
Audience
An audience is another name for your contact list. MailChimp advises you to have just one list and to use tags and segmentation to identify and mail contacts. For example leads, clients, suppliers and staff.
Behavioural targeting
This allows you to target and personalise your message based on how your contact behaves. How they interact with your website, email and social media. This can be combined with automation for example if a website visitor registers on your site but doesn’t buy they could receive a dropped checkout email.
Bounce
This word describes when an email has not been delivered. It can be a hard or soft bounce. A hard bounce means the email no longer exists or they have very strong spam protection. A soft bounce often means they have an auto-responder on their email address, for example, I’m on holiday until… It is important to be careful not to have a high bounce rate and most ethical email providers will put a stop on your account if this happens on a regular basis.
Clean data
This involves checking your contact list for possible errors like incorrect email addresses or role-based email addresses. A role-based email could be admin@ MailChimp will often stop you uploading these kinds of email addresses.
Click rate
This describes the number of people who clicked on your email links or buttons. Usually shown as a percentage.
Domain authentication
This involves adding code to your domain name to make it appear that email is coming from your email server and not MailChimp. Once you have authenticated your domain you should achieve a higher open rate. If your mailing list contains lots of email addresses which are Hotmail, AOL of Gmail then the chances are they will block lots of emails so if your domain isn’t authenticated it may not be delivered.Β
Open rate
This term describes the number of people who open your email. They may only open and not click though. Your subject line, timing and personalisation will improve your open rate. You can use A/B Testing which allows you to test different subject lines and even different emails before you send the final campaign.
Re-send
If your email wasn’t opened you can send it again to the non-openers and change the subject line to see if it is more successful a second time. Best not to do this too often as it could mean you receive spam reports. It is still well worth doing as the person who didn’t open the first time around could have been really busy or your subject line wasn’t appealing.
Segmentation
Allows you to target and personalise your emails to make them more effective. If you have all the data within your account you could use segmentation to email all subscribers who are in a certain location and are of a certain age.
Sign up form
Visitors to your website or social media platforms use the sign-up form to subscribe. The key is to provide a good reason for them to sign up, for example, a discount code or ‘how-to’ guide. Here is our sign-up form.
Subject line
One of the most important things to get right. The subject line is the line of text you first see within your inbox.Β
Tags
A tag can be added to a contact to describe them for example VIP, employee or prospect. This allows you to send a personalised and more relevant email to the right people.Β
Don’t need us right now?
No problem, we understand but please stay in touch.
Download our free email marketing tips for beginners guide, receive a welcome mail containing all of our internet marketing guides and 14 key marketing questions.




πΊ Join the pack
