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Email marketing by certified MailChimp experts.

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Communicate with your customers and make them feel appreciated.

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Email has the highest conversion rate (compared to social or direct mail).

8 minute read.

Updated 17.12.20.

Certified and recognised MailChimp experts

Why should you choose us?

  • Vizcom was established in 1996 and we have over ten years of experience in email marketing.
  • We are one of only thirty officially recognised MailChimp experts in the UK. See our listing.
  • We believe your emails should have a personal feel and this approach works well for our clients.
  • Our email campaigns consistently produce double (sometimes triple) industry average open and click rates.
  • Email is our favourite form of marketing but not the only one we specialise in. We provide all you would expect from a successful digital marketing agency.
  • Vizcom are trained and experienced graphic designers so your emails will look the part (see examples below).
  • We’ll recommend proven ways of growing your mailing list.
  • We create and design email surveys to find out what your customers think and want.
  • Dan used to run a successful eCommerce business so he has lots of β€˜hands-on’ knowledge to share.
  • No monthly contracts or tie-ins.
  • MailChimp email marketing is also part of the digital marketing packages we offer.
  • We can work on a per project basis (for Β£40 plus Vat per hour) or choose one of our packages.

Our flexible, MailChimp email marketing packages…

There are three ‘typical’ email packages listed below. These are made up of what our clients need and/or we recommend and there is no expiry date on the number of hours you buy. We can tailor a package to suit you or work on a per project basis for Β£40 plus Vat per hour.

Best of breed MailChimp email package

*Plus Vat. No expiry date on hours. No contract. Our packages are typical examples of what clients need or ask for. We can tailor a package if there is a particular service you require or work on a per project basis at Β£40 plus Vat per hour.

Best in show MailChimp package
Show judge MailChimp marketing package

Don’t need our help at the moment?

No problem, we understand but please stay in touch.

Sign up and receive our free email marketing tips for beginners guide.

You’ll also receive our list of 14 key marketing questions questionnaire.

Examples of email campaigns we’ve created…

Marquees
email for a marquee company
EV Chargers
business to business email campaign
Printers
email campaign aimed at designers
Supplements
email for a supplement company
Car Products
email campaign for eCommerce business
Beauty
email campaign for YN UK
Human Resources
email campaign for HR Company
Holistic
email for a holistic therapists
Survey
MailChimp survey design
Survey/Quiz
MailChimp survey design

Examples of MailChimp sign-up forms we have created

Click the view form buttons, sign up and receive their welcome emails we created.

Nail Products

MailChimp sign up form retailer

Caravan Park

MailChimp sign up form Pentre

Tax Reliefs

MailChimp sign up form CTR

Printers

MailChimp sign up form Tristar

Vitamin Retailer

MailChimp sign up form design
MailChimp for email marketing

Why MailChimp?

  • It is free forever (if you stay under 2000 contacts).
  • A free account allows you to send 10,000 emails a month.
  • Lots of features are included with the free version.
  • Excellent help via their FAQs pages or live chat (if you have a paid account).
  • They are constantly releasing new features or refining existing ones.
  • They have a flexible pricing system for when you want to add more contacts.

MailChimp email marketing terms explained…

Press the yellow toggle button to the right of each question for more details.

In alphabetical order.

Automation

Schedule email to be sent automatically once somebody signs up through your sign up form or when you import your contact list. This can also be used when certain triggers are activated for example a dropped checkout. A series of automated emails can be scheduled for example a welcome email, a follow-up email, etc.

Archive

Archive means that instead of deleting your contact you can archive them so they don’t receive any more emails from you. Archiving a contact doesn’t count towards your total of subscribers. An archived contact could unarchive themselves though if they sign up through one of your sign up forms.

Audience

An audience is another name for your contact list. MailChimp advises you to have just one list and to use tags and segmentation to identify and mail contacts. For example leads, clients, suppliers and staff.

Behavioural targeting

This allows you to target and personalise your message based on how your contact behaves. How they interact with your website, email and social media. This can be combined with automation for example if a website visitor registers on your site but doesn’t buy they could receive a dropped checkout email.

Bounce

This word describes when an email has not been delivered. It can be a hard or soft bounce. A hard bounce means the email no longer exists or they have very strong spam protection. A soft bounce often means they have an auto-responder on their email address, for example, I’m on holiday until… It is important to be careful not to have a high bounce rate and most ethical email providers will put a stop on your account if this happens on a regular basis.

Clean data

This involves checking your contact list for possible errors like incorrect email addresses or role-based email addresses. A role-based email could be admin@ MailChimp will often stop you uploading these kinds of email addresses.

Click rate

This describes the number of people who clicked on your email links or buttons. Usually shown as a percentage.

Domain authentication

This involves adding code to your domain name to make it appear that email is coming from your email server and not MailChimp. Once you have authenticated your domain you should achieve a higher open rate. If your mailing list contains lots of email addresses which are Hotmail, AOL of Gmail then the chances are they will block lots of emails so if your domain isn’t authenticated it may not be delivered.Β 

Open rate

This term describes the number of people who open your email. They may only open and not click though. Your subject line, timing and personalisation will improve your open rate. You can use A/B Testing which allows you to test different subject lines and even different emails before you send the final campaign.

Re-send

If your email wasn’t opened you can send it again to the non-openers and change the subject line to see if it is more successful a second time. Best not to do this too often as it could mean you receive spam reports. It is still well worth doing as the person who didn’t open the first time around could have been really busy or your subject line wasn’t appealing.

Segmentation

Allows you to target and personalise your emails to make them more effective. If you have all the data within your account you could use segmentation to email all subscribers who are in a certain location and are of a certain age.

Sign up form

Visitors to your website or social media platforms use the sign-up form to subscribe. The key is to provide a good reason for them to sign up, for example, a discount code or ‘how-to’ guide. Here is our sign-up form.

Subject line

One of the most important things to get right. The subject line is the line of text you first see within your inbox.Β 

Tags

A tag can be added to a contact to describe them for example VIP, employee or prospect. This allows you to send a personalised and more relevant email to the right people.Β 

Call Dan our email man

Ask Dan how to improve your email response

☎️

01204 591015

Don’t need us right now?

No problem, we understand but please stay in touch.

Download our free email marketing tips for beginners guide, receive a welcome mail containing all of our internet marketing guides and 14 key marketing questions.

☎️ Promising

I had no idea what to put in my email until I met with Dan at Vizcom. He asked me a number of questions and between us, we put together a plan. After the first email went out I received eleven new enquiries which all look promising.

πŸ‘Œ Helped

Dan always answers the telephone in person within a few rings. He has helped with my email marketing campaigns and with my WordPress website

βœ‹ Always on hand

Thanks Dan for your great work over the 10 years we have worked together. You are always on hand; professional, knowledgeable and reliable. Solutions for HR wouldn’t know what to do without you!

πŸ’Ό Professional

The main areas that have impressed me have been the ability to explain technical subjects in plain English and in a down-to-earth fashion; fast and efficient service, i.e. being able to contact them easily via email and phone and getting a speedy response to any query; professional but friendly approach with customers, and finally they were very good value for money.

Dan Robinson email marketing specialist
Mireille Robinson
George the Fox Red Labrador
Cherry Blossom Irish Setter

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