The Bolton SEO agency with a proven track record
We convert website visitors into customers
No contracts, just results!
Our promise to you
- We’ll make sure you are found by the right people searching for your product or service.
- We convert your visitors into buyers and convert views to sales.
7 minute read – Updated 24.7.18
Why choose Vizcom to be your Bolton search engine optimisation company?
- First of all, we’ll provide a detailed and free SEO audit of your website (with no obligation).
- All of the SEO techniques we employ, we’ve used on this website beforehand.
- We don’t just optimise your home page, we go through the entire site.
- We don’t tie you into contracts (we don’t believe in them).
- Vizcom has been optimising websites for more than twelve years.
- We never stop even when we achieve top positions, we cement them.
If you would like more enquiries, more sales, and the phone to ring more often
call Dan our SEO man on 01204 591 015 or click our contact form.
Or take a look at our digital media packages for small businesses
How to convert visitors into buyers
Design and content matters
The quality of your design and content (text and images on your pages) has remained a constant factor in how your website performs.
This has been given even more importance because of Google’s constant changes.
Consider the following:
- Is my website appealing and do people trust it?
- Is it easy for visitors to find what they need, quickly?
- Does it provide all the information they are looking for?
If you answered yes to all of the above, that’s great news.
If you answered no then we would recommend making some changes.
How we convert website visitors into customers
- Make your site appear personal as people ‘buy from faces’.
- Visitors scan websites all the important information should be at the top.
- Add a callback form, for browsers that are in a rush or viewing out of office hours.
- Add banners featuring your unique selling points and reasons to act.
- Display your phone number prominently, make it easy for people to contact you and consider adding live chat.
- Add ‘call-to-actions’ to every page to encourage visitors to make contact.
Good descriptive text, appealing design, simple navigation and attractive images go a long way toward optimising your site.
Well, written text encourages people to not just stay, but for other sites to link to it too.
This helps with those vital search engine positions, brings qualified website traffic and converts traffic into sales.
When someone landed on your website they were probably seeking information like:
- Photographs, illustrations, infographics and videos.
- ‘How-to’ guides.
- Testimonials and reviews.
What would make your visitors read on, make contact, subscribe to your newsletter, link to your website or share your information using social media?
How Vizcom improve a website’s content
- If we see an opportunity to attract more traffic by adding additional pages, we’ll suggest it. This is usually highlighted by keyword research (which is explained below).
- We build your web page content around a theme so when we find a suitable phrase (we know will work well), similar phrases will be used on the same page to add ‘weight’ and authenticity to the targeted search terms.
- Vizcom will provide reasons for visitors to act, share and link to your pages.
- We add internal links to your web pages where they would benefit a visitor. This helps with SEO and provides the user with what they need.
- We create links out if information needs to be qualified or is of use to the reader. This also helps with optimisation and visitor experience (also known as UX).
Why is keyword research important?
It is vital to be found for the correct search terms and finding them can be time-consuming but incredibly worthwhile.
- We use various pieces of software and combined with our experience we make sure we find the correct phrases to target.
- Initially, we target phrases which have a high search volume and low competition.
- We also search for phrases known as ‘long-tail’ which can often bring the best enquiries.
So if we use this page as an example:
Trying to rank for the phrase “Search Engine Optimisation” would be virtually impossible due to the massive amount of competition.
Ranking for “Search Engine Optimisation for small businesses” would be easier but still very difficult.
Choosing a ‘long-tail’ phrase like “Bolton based, search engine optimisation specialists” would be much easier and likely to generate the exact kind of enquiry we are seeking.
Attracting visitors and link building
There are hundreds of ways of doing this, here are a few we recommend:
- Who do you know in a related business you could swap links with?
- Research competitor’s links
- Google pay per click
- Social media
- You Tube
- Google Places (Google My Business)
- Email marketing
- Press releases
- Banner advertising
What is technical SEO?
This is generally ‘on-site’ optimisation and is also vital to complement the above.
Here is a list of what we use and do, there are quite a few technical terms used which are explained in more detail, further on.
- Install Google Analytics.
- Install Google Search Console, check for penalties and malware.
- Check to see if the website is mobile friendly using Google’s Mobile Friendly test.
- Check website download speed and recommend new hosting (if slow).
- Install an SSL certificate if one isn’t installed.
- Disavow or remove incoming links which are causing harm.
- Update meta data on all pages to make searchers want to click.
- Add Alt text to all images.
- Add a Canonical tag to every page.
- Check for non-www. versions in Google’s index and create 301 re-directs.
- Check for duplicate content on the website.
- Check for duplicate content on other websites.
- Simplify checkout procedure.
- Check for broken links within the site.
At Vizcom, we also try and encourage businesses to take an interest in SEO.
We publish new website marketing ideas regularly and add them to our SEO Tips page.
A lot of these tips are simple, free procedures and all have been tried and tested by us, so we know they work.
Dan wrote the following article SEO for beginners have a read and understand the basics.
We provide daily, weekly or monthly reports which will detail your website rankings, incoming links, and traffic.
Using this information we make improvements on a continuous basis, we never stop!
What our clients say about our SEO services
“After just over a week, my site is in the first couple of positions on the Google search pages. As a result of this, I have had several very good enquiries and received an order which will pay for the work.”
Copy Print Services, Bolton.
“I’d spoken to lots of Bolton Search Engine Optimisation companies before Vizcom and got at least one call a week from companies who promised to get me number one in Google, SEO seems to be the new double glazing! It wasn’t until I got my free website report and met Vizcom that I was convinced they were the right company to trust.”
Essentials for Education, Bolton.
“We had tried several Bolton SEO agencies before and it didn’t really work, we got very few enquiries. We met with Vizcom and they explained what they would do and how our website could be improved. After just 3 weeks we started to get more website enquiries, orders, and phone calls.”
Motors and Drives, Warrington.
Technical Terms Explained (in alphabetical order)
- 301 re-direct: Re-directs a web page to another page.
- Alt text: Text to describe an image, designed for web users with sight problems.
- Banner advertising: Clickable advertising on other websites.
- Blog: A series of articles, diary or tips.
- Canonical tag: A piece of code to tell search engines to only index this page and no other version of it.
- Content: Text and images displayed on a web page.
- Disavow: A request made through Google Search Console to ignore the incoming link.
- Download speed: The time it takes for your website to be downloaded from a server and show on a screen.
- Duplicate content: Text which is repeated on your website or other websites.
- Forums: Online chat rooms where people share information.
- Google Analytics: Website reporting software.
- Google pay per click: Also known as Google Adwords. Paid for advertisements which appear in the search results and on other websites.
- Google Places: Now known as ‘Google my business’ is a page about your business which will show in the local search results.
- Google Search Console: (Formerly known as Google Webmaster Tools) software which highlights technical issues and allows you to request changes to how Google views your site.
- Home Page: The main page of your website.
- Hosting: Allows you to rent space on a computer server so people can download and view your site.
- Infographics: Illustrations which provide visual information.
- Internal links: Links to another web page within your site.
- Links: A mention of a website or page which is clickable and takes the user to it.
- Long-tail: A search phrase which is long, descriptive and specific.
- Meta data: Text which describes a web page to search engines.
- Mobile friendly: Functions properly on a mobile or tablet device.
- Navigation: How visitors find their way around your site.
- Non www: Your site can sometimes display different versions of your URL (web address) for example www.arandomboltonseoagency.co.uk and http://arandomboltonseoagency.co.uk
- ‘On-site’ optimisation: Technical and content changes made to your website.
- Rankings: Where a website is positioned in a search engine’s results pages.
- Search terms: Phrases and words used to find websites in a search engine.
- SSL Certificate: Makes your website more secure and provides authentication.
- Traffic: Visits to a website.