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Build relationships and grow a loyal following
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Engage with your customers and gain more
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Discover new audiences and strengthen your brand
6 minute read.
Updated 26.7.21.
Our promise to you
- We’ll use social to help build relationships, gain trust, improve brand credibility and recognition.
- We’ll create scheduled posts using custom graphics to engage your followers.
- We’ll target potential customers using geographic areas, specific industries, interests and job titles.
- We’ll coordinate campaigns across all channels with a slightly different approach to each.
- We’ll reply to all messages, posts and thank new followers.
- We’ll make sure your social profile brand is consistent and personalised.
- We’ll create you a Mailchimp sign up form and an automatic welcome email promoting your business.
- We’ll encourage email subscribers and include a sign-up link in each of your profiles.
- We’ll research and use hashtags to increase your following and engagement.
- We’ll provide comprehensive reports detailing clicks, comments, shares and engagement.
- No contract or tie in.
Flexible, pay monthly, social media packages…
Think of us as your very own Public Relations department
Invest in one of our social media packages and we’ll firstly produce a tailored marketing report which will include our feedback on your current marketing, website, social profiles and suggestions on how to improve. We’ll also make recommendations and include our ideas on how we can maximise the return on your investment. Below are typical kinds of social activities that we regularly work on. Our report will include what we believe will work for you.
Best of Breed 🥇
Social Media Package - 3 Profiles- 3 social profiles included.
- Coordinated engaging posts (including custom graphics) on all channels.
- Prospective customer targeting.
- Profile updated with custom graphics and sign-up link.
- Speedy responses to replies, messages and new followers.
- Comprehensive performance reports.
- Hashtag research and marketing.
- MailChimp sign up form creation and automatic welcome email.
- Competitions, polls and review requests.
- LinkedIn personal profile and company page.
- Facebook.
- Instagram.
- Twitter.
- YouTube.
- Social media can be included in our digital marketing packages.
Best in Show 🏆
Social Media Package - 7 Profiles- 7 social profiles included.
- Coordinated engaging posts (including custom graphics) on all channels.
- Prospective customer targeting.
- Profile updated with custom graphics and sign-up link.
- Speedy responses to replies, messages and new followers.
- Comprehensive performance reports.
- Hashtag research and marketing.
- MailChimp sign up form creation and automatic welcome email.
- Competitions, polls and review requests.
- LinkedIn personal profile and company page.
- Facebook.
- Instagram.
- Twitter.
- YouTube.
- Social media can be included in our digital marketing packages.
*Initial payment required. Best of Breed £300 plus Vat. Best in Show £450 plus Vat. Paid monthly. No contract or tie-in.
Don’t need us right now?
No problem, we understand but please stay in touch.
Sign up and receive our free social media ‘how-to’ guide.
We’ll also send you our other internet marketing guides.
Included in our social media packages…
Email automation
Grow and engage your contacts using social
- We’ll grow your email contacts using social.
- We’ll create a subscriber sign-up form.
- The sign-up link will be added to your social profiles.
- We’ll add the sign-up link to your website.
- We’ll create an automatic welcome email for your new subscribers.
- We are recognised and certified MailChimp experts.
Examples of sign up forms
If you view the form and sign up you’ll receive their automated welcome email.
Young Nails UK
Pentre Mawr
Creative Tax Reliefs
Tristar
LinkedIn personal profile and company page management
Connect with potential customers
- If you sell business to business then LinkedIn is an ideal platform.
- We’ll upload your contacts’ email addresses and invite them to connect.
- We’ll make connections with people who match your customer profile.
- We will create engaging posts and share content your network will appreciate.
- If you have a LinkedIn company page we’ll update it or if you don’t we’ll create one for you.
- We’ll regularly invite your connections to follow your company page.
- We’ll add a sign-up link to your company page to encourage email subscribers.
- We will send out recommendation requests to your connections.
LinkedIn accounts we manage
APi personal profile
3426 Connections
Solutions personal profile
2932 Connections
aba personal profile
2054 Connections
Company page
1307 Followers
Company page
1289 Followers
Company page
908 Followers
Engage your following
- Facebook changed the way it displays posts within your feed.
- Now you only see what you regularly interact with or pages you visit (unless you’ve adjusted your settings).
- This means growing a following is harder now and will probably require Facebook advertising.
- Our goal is to get your followers to interact with your posts.
- We do this so they are more likely to buy and see your content.
- Running competitions, creating polls and asking relevant questions are thee of the ways we improve engagement.
- Using Facebook advertising can be really effective because of the targeting options.
- To make your advertising effective we focus on your typical customer demographic.
- We look at age, gender, interests and geographic areas to target.
- If you have a list of email contacts then we can advertise to these people or re-target your website visitors.
- To reach potential new customers we create look-a-like audiences and advertise to this group.
We help manage these Facebook pages
Young Nails
38,474 likes
Pentre Mawr
2490 likes
Vitamin retailer
8324 likes
Instagram and Instagram advertising
Stunning posts and intelligent questions
- Our goal is to only post good quality images which grab attention.
- If there is the slightest doubt over the content then we won’t post it.
- Instagram users scroll through their accounts and usually only stop to look if they like the image.
- We concentrate on giving the user a reason to act or comment.
- We regularly promote and update your sign up button and link.
- We do this to increase your contacts and also promote your business with email marketing.
We help manage the following Instagram accounts
Young Nails
23.3k followers
Cherry Blossom
1165 followers
Troo Health Care
129 followers
Twitter management
Connect with people who tweet your ‘trigger’ words
- We use Sprout social management software which allows us to track your ‘trigger words’ and hashtags.
- ‘Trigger’ words are what your potential customers are using in their tweets.
- So if your customers belong to a certain profession, location or use a particular hashtag we’ll know instantly.
- We can configure this so we are notified when someone tweets within a 5,10, 15 or 25 mile radius of your post code.
- We can update our social software to focus on different geographic areas and add new trigger words.
- When a Twitter user mentions your trigger word we check their profile and follow them.
- If they follow back we say thank you and begin to build a relationship.
- This process allows us to increase your following with users who match your ideal customer profile.
- We prefer to focus on the type and quality of follower and not the amount.
We manage the following Twitter accounts
Nail products
- 1924 followers.
Statistics (last year)
- 59,169 impressions.
- 370 engagements.
- 73 post link clicks.
Solutions for HR
- 1664 followers.
Statistics (last year)
- 53,902 impressions.
- 423 engagements.
- 40 post link clicks.
APi Electrical
- 1513 followers.
Statistics (last year)
- 20,517 impressions.
- 383 engagements.
- 34 post link clicks.
aba Group
- 1320 followers
Statistics (last year)
- 20,106 impressions.
- 234 engagements.
- 9 post link clicks.
Supplements
- 260 followers.
Statistics (last year)
- 7,147 impressions.
- 80 engagements.
- 23 post link clicks.
YouTube channel management
Discover a whole new audience on the second most popular social channel
- Videos are the most popular types of social post.
- As well as being entertaining YouTube videos are used to help solve problems.
- Videos that explain how to do something are often searched for and can be a great opportunity.
- Not only do they promote your business they also increase visitors to your website.
- They don’t have to be professionally filmed as long as they are easy to understand and solve a problem they’ll be effective.
- They help to add personality to your website and gain trust too.
- If you already have a YouTube channel we’ll update your profile or create one for you.
Social media terms explained…
Press the yellow toggle button to the right of each question for more details.
Connection
A connection is a word given to somebody you connect with on LinkedIn.
Ideally, they are someone who may become a customer or share your content.
Email automation
This involves a subscriber signing up for your email and being sent a welcome email.
It can be used in many ways for more details on automation visit our email marketing page.
Engagement
This term is used to describe how often your followers interact with your posts.
Following
Used to describe your social platform followers.
Hashtag marketing
Hashtags are used with the symbol # and just like accounts you can follow hashtags.
They are mainly used on Twitter, Instagram and LinkedIn to attract new followers and describe the post content.
LinkedIn network
Are all of your connections (contacts you are connected with).
You can invite your LinkedIn network to follow your company page.
Here is our company page.
Profile
A word which describes your current details on a social platform.
Consists of a profile photo, cover photo, name, web address and contact button.
On most profiles, your contact button can be changed to sign up, shop now, message me, etc.
Recommendation requests
LinkedIn has a facilty which allows you to send out recommendation requests.
Review requests are available for Facebook and Google My Business but need to be sent manually.
Story
A story is a short clip which can be a video.
Used on Instagram and Facebook to further engage your followers.
Trigger word
A word or phrase you target to find new followers.
Most social software providers offer this as a facility with instant notification.
Don’t need us right now?
No problem, we understand but please stay in touch.
Sign up for our free social media post ideas guide.
You’ll also receive all of our internet marketing guides as PDF files.
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