Website content writing guidelines
You don’t have to be a literary genius to write compelling text for your website, here’s how…
Where to start?
The home page, your most important page and the most likely entry point for your website visitor.
Be clear, sum up what you do and why it will benefit your reader.
Make sure your contact details are easy to find and include a call to action.
Be friendly and provide a good reason for people to get in touch.
A simple call back form will work best, name, phone number, and email is all you need.
Once you have that information you can fill in the details on the phone or face-to-face.
Ask yourself what is the aim of my page and what do I want the visitor to do?
People scan websites and don’t often read the whole page.
How can I make it easy for them to buy, get in touch and find the information they need.
If you have a particular service or group of products create a page for it, a landing page.
These pages often convert more visitors more than your home page, so be specific.
21 tips on how to write compelling text for your website – website content writing guidelines
- Keyword Research, no need to use an SEO expert to begin with. Use Google’s Keyword Planner.
- What are you selling? What do they want to hear?
- Why should they buy it?
- Be personal, use the word you and write as if you were talking to a friend.
- Sell the benefits, how does it solve their problem?
- Who buys your product or service? List a few well-known companies.
- Include a testimonial as this will add trust.
- Put the most important information at the top of the page.
- Use photographs instead of words (where possible) and avoid boring stock images.
- Avoid technical jargon and if you have to use it, explain what it means.
- Write short paragraphs and short sentences.
- Use sub-headings which sum up your paragraph.
- Use bullet points for lists or think how can I turn the paragraph into a list?
- Provide useful information, how to guides or instruction videos.
- Don’t be afraid to show your prices, visitors want facts.
- If you are providing information from another source, link to it.
- Check your spelling and grammar, ask a friend to read it. Use Grammarly (it’s free).
- Include a call to action and make it interesting, every page should have one.
- Keep your pages up to date, a website isn’t a finished article and should be constantly evolving.
- Don’t be scared of publishing something you aren’t 100% happy with, you can improve it later.
- Test your website with friends (ones that will tell you the truth), where do they click and what do they think?
Hope this helps but if you still feel writing is too daunting, we can help > I need help.
Click website marketing tips for more advice on how to get more business from your website.